We Increase Conversions By Understanding Your Customers (Not Just Your Analytics)
Metrics never tell the full story.
Marketing analytics programs are great at identifying where your site is under-performing -- but they’re not-so-great at offering solutions.
For example, hard data alone can’t answer questions like:
To answer these, you need to understand the psychology of your customer - their deepest motivations, their most dreaded fears.
Because without that insight, you’re really just taking your best guess on what might work.
So at Good funnel, our conversion rate optimization strategy puts a huge amount of emphasis on qualitative customer research. And that means...
You'll discover revenue-boosting insights such as:
And once we’re satisfied that we understand all of these things, then we can start really optimizing your website, sales funnel or email autoresponders.
But don’t get us wrong: we love crunching the numbers too.
Here's how our CRO process works:
We Find Where You're Losing Money
(aka: quantitative analysis)
We do a heavy analysis of your website’s Google analytics and your email metrics to uncover spots where your marketing is underperforming.
We Figure Out How To Earn You More Money
(aka: qualitative research)
This is our specialty. We do piles of customer research to figure out how to fire up your conversion rates.
This could include:
● customer interviews
● email or website surveys
● voice of customer data mining in forums or reviews
● heat mapping software
● user testing sessions
● And of course, chatting with you and your staff
We Hypothesize & Create
Once we’re armed with research, we lay out everything we learn in a messaging document and then identify ways to drive more revenue.
We create or optimize:
● email campaigns
● landing pages
● web pages
● PPC campaigns
We Test & Iterate. You Learn & Grow.
We craft an A/B testing strategy for you that’s based on all the research we’ve done. That way, you’re able to increase your revenue by systematically boosting your conversion rate. Every win, lose or draw is documented and analyzed to form conclusions that’ll improve every aspect of your marketing.
Our clients love our process:
“Good Funnel almost tripled my leads on the first landing page they built for me 175% increase. Seriously unbelievable."
- Sal Bhaji, MigrateMe
Let us fire up your conversion rate.
Here are the 3 CRO services Good Funnel offers:
CRO strategy & funnel analysis
First, we show you where your website is leaking money. Then we do loads of customer research to create a document (and presentation) that tells you exactly how to plug the holes.
$3 - 5k
Monthly optimization & testing retainer
It’s like adding a full-service CRO team to your company - minus the HR hassles.
(only 1 spot available, minimum 3-month commitment)
$6k / month
Single landing page or email campaign
You get loads of customer research, a doc that will guide future optimization efforts and either a landing page or email sequence.
$8 - 12k
Interested? Let's chat.
Discover why 95% of our first-time
CRO clients hire us for a second project
(or put us on retainer)