Have you ever poured your heart out into an online survey?
Or shared your deepest, innermost feelings while completing a customer satisfaction questionnaire?
There are loads of awesome qualitative research tools out there. But if you want extremely deep insight about your customers, there’s no substitute for picking up the phone and chatting with them.
Now, if you’ve never interviewed your customers — or your clients’ customers — before, you might be wondering about things like:
– what questions should I ask?
– how can I avoid influencing the responses?
– why would customers even take the time to chat with me?
(the answer to this one is kinda funny)
That’s why I created this Slideshare deck (inspired by an old CrazyEgg blog post of mine), that provides detailed, step-by-step instruction on how to do customer interviews that reveal campaign-changing insights.
Sure, there are plenty of articles out there about how to interview your customers for product development or market research — but not a whole lot has been written on this topic exclusively for digital marketers and copywriters .
So here ya go…