Grow Your Business With A Data-Driven Messaging Strategy
Ever feel like a brand actually 'gets' you?
You read their website copy and it sounds like the company is speaking to you one-on-one.
The way they write feels authentic.
The promises they make feel trustworthy.
But most of all, the website makes you feel as if that brand really understands your problem and how to solve it.
The reason you felt that way is because the company had a fantastic Message Strategy.
And they used it to guide every word they wrote and every content decision they made. But perhaps you’re wondering…
"What is a message strategy, really?"
Think of it like a blueprint for developing your brand.
A complete messaging strategy will guide your marketing by outlining 3 things:
Your value proposition.
Why should people choose your brand over the competition? A message strategy helps you uncover your differentiator or helps you refine it, so you can better position your company in the most competitive markets.
Your brand voice.
This is the way your brand “speaks.” It helps define the company’s personality and can create an instant bond with the reader. When done well, it makes your audience realize that you “get them.”
Your messaging hierarchy.
This details what your brand should say and when to say it. A messaging hierarchy helps you answer tricky marketing questions like: ‘should our landing page focus on saving time or saving money?’
Bottom line: An effective message strategy is based on understanding your customer and talking to them in an authentic way.
A 2014 study by Cohn & Wolf found that 63% of global consumers would buy from a company they consider to be authentic instead of a competitor.
But in order to create a genuine and engaging brand, you need a message strategy that reflects:
- Exactly what your prospects are feeling when they interact with your brand
- The specific language they use to describe your company
- The brand values your audience identifies with the most
- The emotions they need to experience before becoming a customer
Once you nail this down, you’re one giant step closer to creating marketing content that’ll have leads and prospects thinking:
“Yeah, these guys get me.”
How we create Message Strategies that work:
We analyze you & your competitors.
We learn everything we possibly can about your company. And then we dig into what your competitors are doing. What type of ‘voice’ do they use? Which messages do they repeat? All this digging helps us figure out how to get your brand noticed by the perfect prospects.
We do heaps of customer research.
We conduct interviews and mine data in forums or review websites to uncover what’s going to resonate with your customers. The language they use and the topics they talk about become the basis of your messaging strategy.
We make your brand awesomer.
All that research gets compiled, analyzed and organized into a single document that outlines our recommended strategy. We’ll use it as our roadmap as we write web copy for you or develop tone of voice guidelines.
We boost your brand
in 3 different ways:
Brand 'Voice' Guidelines
We’ll craft a voice for your brand that’ll forge an instant bond with readers. Includes moderate customer research and a 10-page PDF tone of voice guide complete with sample copy. Use it to create attention-snatching marketing content that sounds consistent across all your channels.
Message Strategy & Positioning
Get a value proposition that stands out to your best prospects. We nail down what really makes your offer unique and highly desirable to your audience -- and then craft an in-depth message strategy that’ll earn you legions of drooling fans. Includes research & voice guidelines.
Message Strategy + Web Copywriting
The whole sha-bang. You get a killer voice developed, a value proposition built and a complete message strategy crafted. Plus, we’ll re-write the copy for your website so it’s optimized for engagement & conversions.
$12 - 25k